Enhancing Search for easier discoverability
Context
More than half of 1mg users use search as their primary navigation tool. Our goal was to enhance this search experience.
The Problem Statement
Search-first user journeys inside 1mg are in a broken state and do not have a similar ease of use as browser-first user journeys. Additionally, how can we reduce Null searches and monetise search for improvements in Revenue per order ?
The Goal
For users
Simplifying the search journey, minimizing touch points, facilitating quick cart-building while eliminating dead ends.
For Business
Reducing drop-offs, making sure users get Rx prescriptions verified and get a consultation call if it is missing. This helps us provide the user a second opinion from a medical professional and cross-sell lab tests should there be a need.
Research ( distilled from user interviews ~20 users )
New users
- Tend to search for longer queries.
- Search more for specific items than repeat users.
- Spend more time reading about the medicine / labs package to fully understand.
Repeat users
- More than half of repeat users do more add-to-carts through search.
- Search for product specific search is highest among them.
My Role
Functioned as the solo designer for this project, under the guidance of a senior designer and my manager. Collaborated across teams and my design team peers for product thinking and user-centric approaches.
Current Search Failure
No auto-complete or recommendations
- The current search module functions as linear search, shows the user exactly what matches with their search query.
- This is a major painpoint we aimed to solve.
No trigger for when a user might search a pharmacy product in labs or vice versa.
- The app is structured to maintain separate checkouts and journeys for pharmacy and labs products. This edge case should be handled in search so that users can have a smooth journey and be nudged in the right direction.
Now that we understand the user and their behaviour mapped out the design and tech gaps, we focused on implementing an improved search.
Search 2.0
When the user has items added to cart and comes back to search, they are prompted to select between pharmacy or labs products
Toggles help for quick switches during search
The user can still easily switch between pharmacy and labs via the toggle, making sure there is no friction in their search journey.
Handling edge-cases
Nudging users to the right place, pharmacy to labs or vice versa. Helping them land on the right product
Total control over your search history
Giving users control over their search history helps strengthen the trust they entrust 1mg with.
Autocomplete and suggestions — as nudges
Medicine names are long and complicated! Suggestions via “Did you mean” help users land at the right product.
Impact
Discovery share of empty-screen ATC
Empty-screen ATC starting in discovery
Added ATC from POI & Spotlight
Text Suggestion share of autocomplete
Added ATC from Text Suggestion
Autocomplete ATC from Text Suggestion
Text Suggestion SRP → PDP conversion
Search share of all platform ATC
Direct SKU tile share
(by design)
Core search volume, unchanged